Your Employer Brand Is Worth More than You Think
Sure, being popular is awesome. People know you and everyone wants to be your friend. But for a business, being popular means more than that.
“Employer brand is a company’s overall personality and character as perceived by the its employees and potential candidates. An original employer brand is necessary for a company that wants the best of the best – reason why employer branding must be a part of the total HR strategic effort.”
A business’s positive employer brand can do wonders to a company’s recruitmentstrategy. But many business owners wonder if putting the time and effort needed to build a solid and positive employer brand is all worth it.
ProHR.com tries to answer the question, Is Building Your Employer Brand Worth It?, by providing impressive facts on how much companies can save if they just spruce up their image. They also share tips on how to get started on your own employer branding so you can attract the right employees for your company.
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